When you "buy" stocks through traditional brokerages, your securities are held in omnibus accounts—large pooled accounts where the broker is the legal owner, not you. You're simply a beneficial owner with a ledger entry. This creates counterparty risk: if the broker fails, your assets are at risk. You have no direct control, no individual registration, and no proof of ownership beyond the broker's word. In a crisis, you're an unsecured creditor—not an asset owner.
Traditional brokerages generate billions through Payment for Order Flow (PFOF), selling your orders to market makers who profit from the spread. The broker's incentive isn't your best execution—it's maximizing PFOF revenue. This creates a fundamental misalignment: the platform that should work for you is actually working against you. Worse, this conflict is hidden behind "zero commission" marketing that makes investors think they're getting a fair deal.
You never see the real execution details of your trades. Who was your counterparty? What was the actual price versus the best available price? How was your order routed? Traditional platforms keep this information opaque because transparency would expose the conflicts of interest and poor execution quality. Investors are left in the dark, unable to verify if they received fair treatment or if someone else profited at their expense.
Equalta uses a zero-trust custody architecture where every security you purchase is registered directly in your name—not pooled with other investors. We leverage private blockchain-based ownership records to create immutable, verifiable proof of ownership. You're not a beneficial owner; you're the legal owner with direct control over your assets. This eliminates counterparty risk entirely: even if Equalta ceased to exist, your assets remain yours because they're registered in your name, not ours.
We completely eliminate Payment for Order Flow. Your orders route directly to execution venues—no intermediaries, no selling to market makers, no hidden revenue streams. Our business model is aligned with your success: we earn through transparent transaction fees and enterprise licensing, not by exploiting your orders. When you place a trade, our only priority is getting you the best possible execution—because we have no financial incentive to do otherwise.
Every aspect of your trades is visible in real-time: exact execution price, counterparty details, order routing path, venue fees, and settlement status. You can verify that your execution was fair by comparing it to market conditions at the moment of execution. All trade data is stored on-chain, creating an immutable audit trail. No black boxes, no hidden spreads, no opaque processes—just complete transparency that lets you verify every claim we make.
Your securities are registered directly in your name using blockchain-based ownership records. Every asset has an immutable, cryptographically-verifiable record of ownership. You maintain custody at all times—we never hold your assets in pooled accounts. This architecture eliminates the fundamental counterparty risk that exists in traditional brokerage models.
Complete visibility into every trade: execution price, counterparty identity, order routing path, venue fees, and price improvement metrics. All execution data is timestamped and stored on-chain, creating an auditable trail you can verify independently. You'll know exactly how well your orders were executed compared to market conditions—no more trusting blind execution reports.
Trade equities and securities through a unified interface that maintains direct ownership regardless of asset class. Our modular architecture supports multiple asset types while maintaining the same zero-trust custody model and transparency standards across all instruments. One platform, one ownership model, complete control.
Full compliance with ADGM FSRA regulations, including automated KYC/AML processes that streamline onboarding while maintaining regulatory standards. Every transaction creates an on-chain compliance record, making audits seamless. Our modular compliance architecture is designed to scale to EU MiCA and UK FCA requirements as we expand globally.
Retail traders and serious investors who understand that true ownership matters. They're tired of opaque execution, hidden conflicts, and wondering if their broker is working for them or against them. Equalta gives them what traditional platforms cannot: verifiable proof of ownership, complete execution transparency, and the confidence that comes from knowing their assets are truly theirs. Perfect for investors in regions with unstable financial systems who need custody they can trust.
Banks and fintech companies seeking white-label infrastructure to offer modern, trust-based trading to their clients without building it from scratch. Our API-first platform lets institutions offer direct ownership and transparent execution under their own brand. They benefit from reduced operational overhead, eliminated custody liability, and a differentiated offering that positions them as trustworthy alternatives to traditional brokerages. Regulatory compliance is built-in, reducing their compliance burden significantly.
Regions where trust in financial intermediaries is low and capital controls create barriers to traditional investment. Equalta's zero-trust model is particularly powerful in markets where broker failures have burned investors or where regulatory oversight is weak. Direct ownership and on-chain records provide security that doesn't depend on local institutions. Our platform enables cross-border investing with verifiable ownership—critical for investors seeking portfolio diversification and capital preservation.
Annual revenue from Payment for Order Flow in the US alone. This massive conflict of interest is now under regulatory scrutiny globally, with bans being implemented or proposed across multiple jurisdictions.
Of investors surveyed demand full transparency in trade execution and ownership. Trust in traditional brokerages is at historic lows following multiple broker failures and execution scandals.
EU's MiCA framework and ADGM's digital asset regulations come into full effect, creating the regulatory infrastructure for zero-trust custody models. The window for first-movers is now.
Building the future of financial ownership